Attracting new customers to address churn and grow revenue
is a challenge faced by all businesses. It is important to understand the
respective social media platforms in regards to the audience, how you can
leverage and the potential negative impacts. Whether you use Twitter, Facebook,
Instagram, LinkedIn, Periscope and etc, it’s extremely important to develop a social
media strategy prior to posting. By doing so, you will promote a consistent message aligned
with your brand, target the right audience and establish metrics to measure performance. According to LeilaLewis, Snapchat has moved from personal use to business where you can
engage your customers using Geofilters for events, behind-the-scene looks and
more.
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